©2019 by Media Observer LLC

FUNCTIONALITIES

 

TRADITIONAL MEDIA MONITORING

  • Creation, visualization and distribution of press clipping & newsletters, alerts and reports

  • Qualification of results per source, language, country, size, impressions/circulation, or any other qualitative criteria defined for your project

  • Immediate visualisation of results, for the day/week/month, or any period chosen by the user and in the archives

  • Results organised per topic, type of media, group of sources

  • Advanced search engine combining full-text research, metadata and text-mining, ability to customise searches

  • Generation of graphics which can be easily exported for use in newsletters or reports

  • Add your own translations and fine-tune the qualification of the results

  • Analysis zone dedicated to each user to manage search requests, graphs, personal folders

  • By clicking an article link, users can access all relevant information, for example, where it was published, audience type, page views etc. Users can also share articles easily. Media Observer monitoring platform offers the possibility of translating articles if necessary. Broadcast & Print monitoring Services in UAE, Kuwait, KSA, and many other countries

SOCIAL MEDIA MONITORING

Social Media Dashboard is a simple yet powerful tool that easily enables you to:

  • Aggregate data from all major social networks

  • Real time crawling and data update

  • Access to all tweets through direct access to Twitter Firehose

  • Search and filter data in real time

  • Easily export all data to Excel or CVS

  • Tag your data for fast result curating based on importance, category, sentiment, location and much more

  • Sort, tag and prioritize results with simple click through the data approach

  • Track social engagements with impressions, shares, likes, retweets

  • Automated sentiment analysis

  • Identify trending topics

Export report results to PowerPoint, Excel and CSV

ALERTS AND REPORTS

We provide our clients with:

  • Automatic daily newsletters

  • Daily reports with qualitative summary (human analysis) of the day’s coverage

  • Periodic analysis reportings (weekly, monthly quarterly etc.)

  • Ad-hoc reports on specific issues or events

  • Analysis support during periods of crisis management

  • Personalised format and layout

  • In-depth analysis of all languages

  • Co-creation process with client input


Analysis reports can include the following indicators:

  • Volume of articles per topic, language etc.

  • Type of media and publication volume

  • AVE, Circulation, Size,

  • Monthly visitors and monthly page views

  • Country, Sentiment analysis (Positive, Negative, Neutral)

  • Top Sources