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Why govt entities and private firms need media monitoring

By Fahed Aldeeb Founder, Managing Director, Media Observer With robust digitisation and increasing adoption of web and social media platforms by end-users, media monitoring has changed substantially in the past few years. This fast-growing industry now involves much more than just data gathering and is not limited to collecting intelligence on brands, competitors and the industry. Thanks to the rising investments in digital advertising and increasing internet penetration, the

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